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[Authentify]
Technology
[Authentication
Solutions]
-
[by industry]
Financial Services
[e-Commerce]
- by application
Remote User Access
Token Issuance
PIN/Password Reset
High Risk Activity
Delegated Enrollment
Risk Management
Demos |
Authentication Solutions - E-Commerce
Increased e-commerce activity has led to a
similar increase in lost profits due to online fraud. The Authentify
service stops fraud by making automated telephone contact with the
person involved in the online transaction. By knowing the true
identity of the customer, businesses are able to take full advantage
of their e-commerce capability without sacrificing profits to credit
card chargeback fees and lost products or services.

Each of the above scenarios are explained on
their respective pages, which may be accessed by clicking on the menu
on the left, under "Authentication Solutions > by application"
The Authentify process is a flexible
authentication solution that creates a fully integrated customer
experience during an online transaction. Automated voice prompts used
during the outbound customer call can be customized to include the
merchant’s name and any text that is specific to the merchant’s needs.
Also, the service’s XML-based architecture makes it easy to layer
multi-factor authentication into current online application regardless
of platform.
The merchant controls the web pages housing the Authentify
application, making it simple to choose which instances the Authentify
process is used for authentication. For example, transactions over a
pre-specified dollar limit or requests to ship to an address other
than the billing address may be examples where the merchant may desire
to make contact with the customer using Authentify. This flexibility
allows you to automatically flag specific applications for
authentication without incurring the time and expense of manually
review higher risk transactions.
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